Social Media Press Release 3.0: 2014 Edition – SHIFT Communications – Integrated Communications + PR Agency – Boston | New York

It’s hard to imagine, for most Millennials at least, a time when social media was not a part of everyday life. In 2006, when the business world first began exploring social networks, SHIFT developed the social media press release[1]. Although its early form was not at all flashy by today’s standards, its focus centered on the idea of PR practitioners...

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5 Ways to Reimagine the Press Release

You probably send out press releases when you have to, “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out. A well-crafted press release can do just that: increasing consumer awareness, connecting you with influencers and helping to generate new business. However, figuring out exactly how to...

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