Every year, the tech sector keenly awaits Mary Meeker’s annual Internet Trends Report, which looks at the key industry shifts and developments to be aware of, in order to help marketers, and others, plan for the next major evolutions.
Meeker, a venture capitalist, and a former partner at Kleiner Perkins Caufield & Byers, has been heavily involved in the tech industry since the early 80’s, giving her significant insight, and oversight, into the development of the web and its subsequent offshoots.
First off, Meeker looks at the growth of internet adoption, which is slowing as regions work on new infrastructure to facilitate connection. It’s amazing to consider that around 50% of the world is still not connected to the internet, which highlights the opportunities for expansion, but also, the challenges now faced in getting the rest of the world online.
China remains largely walled off to outside operators, but India now not only has more users than the US, but far more opportunity for expansion to the next billion users. Similar opportunities also exist in the Asia Pacific region – next time you see a new feature being launched in another nation, this context may help you make sense of such.
Interesting to note that, while mobile usage is growing, desktop usage is not declining at a rapid rate, while the growth in ‘connected device’ usage has ramped up significantly in the past couple of years.
In terms of social platforms specifically, Meeker highlights the rising usage of YouTube and Instagram, while most others remain relatively flat – with Facebook even seeing a decline.