10 Shrewd Ways to Promote Your B2B Press Release in Social Media

10 Shrewd Ways to Promote Your B2B Press Release in Social Media.png

(Post updated: Dec. 13, 2017)

Everyone loves a bargain. And when it comes to promoting your B2B press release[1], leveraging social media is perhaps the best and most economical way. A strong social media release strategy will help you to build relationships with customers and create brand recognition.


One of our favorite marketing tools is the press release.  Yes, you read that correctly! Others may balk and even claim that press releases have passed their expiration date. But used in the right way, press releases can strengthen your overall PR strategy and help you reach your goals.

Press releases provide an ever expanding web of links back to your site, survive online for years, and generate high-quality leads. To that end, social media for B2B has become a valuable resource to promote your release, and get the most out of it. 

Fortunately, we’ve got you covered with our all-inclusive guide to promoting press releases using social media for B2B. Read on to get the goods.

Used in the right way, press releases can strengthen your overall PR strategy Tweet: Used in the right way, press releases can strengthen your overall PR strategy @wendymarx http://bit.ly/2BcBd6BCLICK TO TWEET[2]

You’ve launched your release to the public. Now what? Well, don’t expect the phones to start ringing just yet. You’ve got more work to do. Let’s look at how you can create your own press release social media strategy, and attract more attention to your news release.

1. Include a Click to Tweet Button

Get your free Click to Tweet Button here[3]. This is a button that you’ll want to include in your B2B press release that allows readers to easily tweet your press release’s message to their followers. You’ve probably seen one before, but perhaps never knew how easy it is to create your own. Check out our click to tweet button:

CLICK_TO_TWEET_THIS_TIP

To do this, we created a free image in Canva, then shortened a link to our post using Bitly[5], and simply added the link to our click to tweet image. 
[4]

2. Release a Preview on Twitter

Provide a brief description on Twitter of your press release. Make sure to include a link directly to your release. Many companies use the hashtag #pressrelease, while others use the word BREAKING in bold letters to introduce their news. 

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